Tesco has officially brought its popular F&F clothing brand back online, marking a major milestone for the UK’s largest supermarket. After a seven-year absence from the web following the closure of Tesco Direct in 2018, customers can now shop the full F&F range directly through the Tesco website and the Tesco Grocery & Clubcard app. Whether you're after everyday essentials, stylish seasonal updates, or school uniform staples, Tesco is making it easier than ever to refresh your wardrobe from the comfort of home.
Fashion at Your Fingertips
The new digital offering features over 2,200 products across womenswear, menswear, kids’ clothing, footwear, and accessories. Shoppers can browse standout collections such as the F&F Edit, F&F Active, and curated capsule drops. With everything from loungewear to occasion outfits, the brand is continuing its mission to deliver high-quality, affordable style for the whole family.
This move not only brings more convenience to loyal Tesco shoppers but also reflects the supermarket’s response to growing demand for accessible online fashion. As Katja Ahola Klamkin, Tesco’s Group Managing Director of Home and Clothing, noted: “We know our customers love the quality, affordability, and style of F&F, and this will make it even easier and more convenient to shop the ranges they know and love.”
Seamless Shopping, Swift Delivery
The entire F&F clothing range is now integrated into Tesco’s existing digital ecosystem. This means customers can shop for clothes while managing their grocery shop - a win for busy households. Standard delivery costs £3.99, while Express delivery is available for £5.50. Customers can return items for free at larger Tesco stores within 30 days or use a home courier service for £2.50.
This streamlined process reflects Tesco’s broader strategy to enhance the customer experience through technology and personalisation, including initiatives like the Tesco Marketplace and “Your Clubcard Prices.”
Style Meets Sustainability
Tesco’s F&F brand is also making strides in sustainability, with growing investment in responsible sourcing and eco-friendly fabrics. Many garments now include recycled materials and are designed with longevity in mind - helping customers make more sustainable choices while staying on-trend.
Vertex View
This relaunch isn’t just about making fashion more accessible, it’s a sign of Tesco’s ongoing commitment to delivering value, choice, and convenience across every part of its business. By bringing F&F clothing back online, Tesco is once again proving that when it comes to meeting customer needs, “Every Little Helps”.
